On the eve of both the Lunar New Year and Valentine’s Day, Tonino Lamborghini Hotel Chengdu officially opened its doors in the heart of the city, steps from Tianfu Square. The launch marks the brand’s latest milestone in China and coincides with the global premiere of its manifesto film, “Welcome to Our World.”
Positioned as a luxury lifestyle destination inspired by the legacy of Tonino Lamborghini, the Chengdu property introduces what it calls the “TL World” — an integrated hospitality ecosystem built around the concept of “Treasured Togetherness.” The debut, timed to one of the most emotionally resonant periods of the year, signals the hotel’s ambition to become a gathering place for celebration, connection, and refined living.
According to General Manager Jay Zou, the opening during the dual festival period was a deliberate choice.
“We believe true luxury is not meant for distant admiration, but for immersive, tangible, and shareable daily experiences,” Zou said. “Tonino Lamborghini Hotel Chengdu is born from tasteful living and designed for treasured togetherness.”
Rather than positioning itself solely as an accommodation provider, the hotel presents a broader experiential framework anchored by four pillars:
- Tasteful Living – Integrating art and aesthetics into everyday rituals, from curated interiors to sensory details.
- Tailored Luxury – Delivering anticipatory, bespoke service that adapts to individual guest needs.
- Timeless Legend – Blending artisanal craftsmanship with avant-garde design to create enduring spaces.
- Treasured Love – Celebrating and safeguarding meaningful relationships through hospitality experiences designed for shared moments.
Together, these pillars form the foundation of the “TL World,” translating brand philosophy into a hospitality model centered on emotional value as much as material comfort.
‘New Year Treasured Gathering’ Pre-Sale Packages Launch February 12, 2026
To commemorate its grand opening, Tonino Lamborghini Hotel Chengdu has launched booking channels alongside a limited-time “New Year Treasured Gathering” pre-sale campaign starting February 12, 2026.
Four curated packages are available:
- “First TL Sojourn” New Year Special: Designed for first-time explorers, this package features a 90㎡ luxury suite and celebratory benefits to mark the new year in elevated style.
- “TL Family Gathering” Two-Bedroom Suite Package: Tailored for multi-generational families or close friends, this option offers expansive 130–150㎡ two-bedroom suites, ideal for festive reunions.
- “Flexible TL Escape” Suite Package: Perfect for travelers seeking adaptable itineraries, the package includes two nights that can be used separately.
- “Extended TL Stay” Privilege Package: A three-night consecutive stay designed for guests wanting to immerse themselves fully in the Tonino Lamborghini lifestyle experience.
All packages include: Daily breakfast for two, Dining credits, A special welcome amenity, Select festive gifts (on applicable packages). The pre-sale rates are positioned as high-value introductory offers, appealing both as personal indulgences and as experiential gifts during the festive season.
Launching during the convergence of Lunar New Year and Valentine’s Day places the hotel at the intersection of family reunion and romantic celebration — two of the most significant travel drivers in China.
By aligning its debut with themes of connection, reunion, and refined living, Tonino Lamborghini Hotel Chengdu aims to convert the promise of “experiential luxury” into tangible stays. From February 12, 2026, guests can access limited-time pre-sale packages that introduce the TL World concept to the Chengdu luxury hospitality landscape.
With its prime downtown location, design-forward identity, and emotionally driven brand narrative, the hotel positions itself as a new contender in Chengdu’s high-end travel and lifestyle market.