With Asia-Pacific Economic Cooperation Summit 2027 officially set to take place in Phu Quoc, the Vietnamese island is rapidly gaining traction as a strategic hub for meetings, incentives, conferences, and exhibitions (MICE) in Southeast Asia. Among the properties capitalising on this momentum is Crowne Plaza Phu Quoc Starbay, which is positioning itself as a key venue for corporate gatherings and executive retreats in the lead-up to the summit.
As demand grows for destinations that combine business functionality with leisure appeal, the resort is aligning its offerings to meet the evolving expectations of global organisations. Its event infrastructure includes a grand ballroom accommodating up to 400 guests, multiple breakout rooms, and more than 1,000 square metres of beachfront event space – an increasingly sought-after setting for experiential corporate events.
Phu Quoc’s broader appeal is also contributing to its rise as a MICE destination. Enhanced connectivity through direct international flights, alongside Vietnam’s visa-free entry policy for the island, is making it more accessible for international delegates. These developments, coupled with ongoing infrastructure improvements, are reinforcing its status as an emerging destination for high-level meetings and corporate travel.
Set along Bai Dai Beach on the island’s quieter northwest coast, Crowne Plaza Phu Quoc Starbay blends business-ready facilities with a resort-style environment. The surrounding area offers access to natural attractions, including pristine beaches known for starfish sightings and a nearby UNESCO-designated biosphere reserve, as well as entertainment venues and golf courses elements that are increasingly important for incentive travel and team-building programmes.
The property’s approach to MICE is centred on flexibility and dedicated service. From board meetings and corporate retreats to weddings and gala dinners, in-house planning teams are assigned to manage each event, ensuring seamless execution. Its pillarless ballroom and adaptable indoor-outdoor spaces can be configured for a range of occasions, including beachfront receptions, sunset cocktail events, and large-scale banquets.
Dining is also positioned as part of the experience, with the resort offering customisable menus that span international and Asian cuisines. Beachfront restaurants and open-air venues further enhance opportunities for networking and informal gatherings.
Beyond events, the resort features 308 rooms, suites, and villas, complemented by leisure facilities such as a spa, a 24-hour fitness centre, and direct beach access. Daily buffet breakfast and a range of wellness and recreational amenities round out the offering, catering to both business and leisure travellers.
As Phu Quoc prepares to host one of the region’s most significant diplomatic and economic gatherings, properties like Crowne Plaza Phu Quoc Starbay are playing a central role in shaping the island’s next phase—from a leisure destination to a competitive player in the regional MICE landscape.