Singapore’s iconic Marina Bay skyline will be transformed into a spectacle of light and sound this March as the precinct’s key partners — United Overseas Bank (UOB), Marina Bay Sands, and the Singapore Tourism Board (STB) join forces with Disney Cruise Line to stage a three-night fireworks sky show from 13 to 15 March 2026.
The 10-minute nightly showcase, starting at 8.30pm, forms a centrepiece of the two-month nautical-themed celebration, “Adventure Begins: A Magical Bay Celebration with Disney Cruise Line”, running from 26 February to 30 April 2026. The festivities anticipate the arrival of the Disney Adventure, Disney Cruise Line’s first ship to homeport in Asia, which will embark on her maiden voyage from Singapore on 10 March 2026.
The Disney Adventure represents a significant milestone for Singapore’s tourism landscape, positioning the city as a regional cruise hub for family-focused travel experiences. Designed for guests of all ages, the ship will offer three- and four-night sailings at sea, featuring immersive experiences inspired by beloved Disney, Pixar and Marvel stories and characters.
The Marina Bay sky show marks Asia’s first Disney Cruise Line-inspired fireworks display, promising a choreographed fusion of music and pyrotechnics set against Singapore’s most recognisable waterfront landmarks many of which will be illuminated in blue for the occasion.
Visitors can enjoy the show from multiple vantage points across the Marina Bay precinct, with organisers encouraging spectators to spread out rather than congregate in a single area.
The fireworks presentation will take audiences on a visual “voyage” through the ship’s seven themed zones: Disney Imagination Garden, Toy Story Place, San Fransokyo Street, Town Square, Wayfinder Bay, Disney Discovery Reef, Marvel Landing
The sky show will be choreographed to a medley of iconic Disney songs, including “When You Wish Upon A Star”, “Let It Go”, “Under the Sea” and “You’ve Got a Friend in Me”.
In a nod to Singapore’s multicultural identity and the Disney Adventure’s homeporting status, the display will also incorporate Peranakan-inspired motifs, nautical elements and visual references to Singapore’s national flower, the Vanda Miss Joaquim.
Sarah Fox, Vice President and Regional General Manager, Southeast Asia, Disney Cruise Line, described the moment as a defining milestone for the brand in Asia, noting that the sky show encapsulates the spirit of fantasy, imagination, discovery and adventure that defines the Disney Adventure experience.
Beyond the fireworks, Marina Bay will host a series of retail, dining and experiential activations from 26 February to 30 April 2026 across seven key locations: UOB Main Branch, Esplanade – Theatres on the Bay, Gardens by the Bay, JW Marriott Hotel Singapore South Beach, One Fullerton, PARKROYAL COLLECTION Marina Bay, Singapore, Swissôtel The Stamford, Singapore
Each venue will feature Disney Cruise Line-themed photo spots inspired by the ship’s seven areas. UOB customers who complete on-site quests can collect limited-edition Disney Adventure medallions themed after the ship’s characters and zones.
UOB cardholders who spend a minimum of S$100 at participating locations (excluding UOB Main Branch) will qualify for a lucky draw, with the grand prize being a three-night cruise aboard the Disney Adventure. https://go.uob.com/disneyadventure
The campaign extends into the digital space through UOB TMRW, which will launch a Disney Cruise Line-themed in-app game in March 2026 under its Rewards+ tab. Open to UOB customers across Singapore, Thailand, Malaysia, Indonesia and Vietnam, the game will award points for tapping virtual medallions and completing in-app banking transactions such as payments and new account openings.
Over seven weeks, the highest-scoring player from each market will win a three-night cruise holiday on the Disney Adventure.
Customers can also win exclusive Disney Cruise Line-themed merchandise, including limited-edition medallions and specially designed Disney Cruise Line Samsonite luggage sets created exclusively for UOB.
This activation marks the third edition of the Marina Bay Precinct Partnership led by UOB, Marina Bay Sands and STB. More than 70 restaurants, hotels, retailers and attractions around the Bay will roll out exclusive UOB card promotions, offering discounts of up to 50 per cent.
The initiative builds on previous successes. During the January to March 2024 “Masterpieces. Made in Singapore” campaign and “The Legend of the Dragon Gate” drone show, total billings in Singapore by overseas-issued UOB cards rose 65 per cent year-on-year. Indonesian cardholder spending surged 160 per cent during the quarter, while Malaysian, Thai and Vietnamese card billings grew by as much as 65 per cent.
The results underscore the economic impact of coordinated precinct-wide campaigns and reinforce Marina Bay’s position not only as Singapore’s most recognisable cityscape, but also as a premier destination for shopping, dining and travel.
Irene Lin, Senior Vice President and Chief Marketing Officer (Resort Marketing) at Marina Bay Sands, noted that the Disney Adventure’s maiden voyage represents a pivotal moment for Singapore tourism, while STB’s Kenneth Lim highlighted the strategic importance of cross-sector partnerships in curating innovative experiences for both locals and international visitors. https://www.visitsingapore.com/travel-tips/travelling-to-singapore/seasonal-highlights/marina-bay-partnership/