Marbella continues to cement its reputation as one of Europe’s premier Mediterranean destinations, blending natural beauty, luxury lifestyle, cultural heritage, and more than 320 days of sunshine each year. As global travelers increasingly prioritize immersive experiences paired with world-class hospitality, Marbella stands out as a benchmark for refined living and authentic Andalusian charm.
As part of its expanding international promotion strategy, Marbella hosted a high-profile promotional roadshow in Chicago and New York on December 9 and 10, 2025, engaging U.S. travel trade professionals, media representatives, and key industry partners. The initiative was further amplified by a week-long digital advertising campaign in New York’s Times Square, one of the world’s most influential media platforms, reinforcing Marbella’s commitment to increasing brand awareness and inspiring American travelers to explore the destination.
“Marbella continues to break records in both tourism and employment, reflecting the strength and dynamism of our destination,” said Ángeles Muñoz, Mayor of Marbella. “These achievements are the result of close collaboration between the City Council and the business sector, working together to promote Marbella’s excellence internationally. Our initiatives in key U.S. markets demonstrate our commitment to showcasing Marbella’s unique appeal and welcoming more visitors from around the world.”
Beyond tourism, Marbella is also recognized as an exceptional place to live and invest, offering a high quality of life, a stable business environment, and outstanding infrastructure. Its growing global profile has been validated by major international recognitions, including being named Best Destination to Visit in Europe by European Best Destinations and being selected by American Express Travel as one of the must-visit destinations for 2026, further strengthening Marbella’s visibility among U.S. travelers.
One of Marbella’s most compelling advantages is its Mediterranean climate, boasting over 320 days of sunshine annually, making it an ideal year-round destination. The city is synonymous with luxury, featuring five-star resorts, boutique hotels, Michelin-starred restaurants, exclusive beach clubs, and world-class golf courses. The iconic marina of Puerto Banús adds to the allure with its upscale shopping, gourmet dining, luxury yachts, and vibrant nightlife.
Marbella’s 27 kilometers of Mediterranean coastline offer pristine beaches and diverse water sports, while the nearby Sierra Blanca mountains provide hiking trails and panoramic views across the Costa del Sol. Visitors are also drawn to the historic Old Town (Casco Antiguo), where cobblestone streets, whitewashed architecture, and lively plazas reflect centuries of Andalusian heritage.
Completing the experience, Marbella serves as a leading hub for gastronomy, wellness, and luxury lifestyle, and as a strategic gateway to southern Spain, offering convenient access to nearby cultural landmarks including Málaga, Ronda, Granada, Córdoba, and Gibraltar.
With its expanding international outreach, strong tourism performance, and growing appeal in the U.S. market, Marbella continues to redefine Mediterranean luxury while positioning itself as one of Europe’s most desirable destinations for travelers, investors, and residents alike.